The edit
Structured wool coat
£890
Designed for fashion boutiques
Each concept is presented for inspiration. Every website is designed and developed exclusively around your business.
Live concept · Fashion Boutiques
New season

A fashion boutiques house in Serrano Bay. Small runs, named makers, and repairs offered for the life of the piece.
The edit
The edit
Structured wool coat
£890
The edit
Silk column dress
£620
The edit
Leather weekend bag
£1,140
The edit
Cashmere crew
£340
Lookbook

Service
Private appointment
The floor closed to you for an hour, in store or by video.
Alterations
In-house atelier, included on every full-price purchase.
Repairs
Returned and repaired for as long as the piece exists.
“Ordered from another continent and it arrived in four days, altered exactly as requested.”
Client · Costamar
Live concept · rendered inside greycollective.inc
Fashion Boutiques
88.5%
Purchase Decisions
Online research influences 88.5% of purchasing decisions.
81.0%
Pre-Visit Research
81.0% of customers research a fashion boutique online before visiting in person.
76.0%
Local Discovery
76.0% of local searches result in contact with a business within twenty-four hours.
2.8×
Business Growth
Businesses with a professional website achieve 2.8× higher revenue growth than businesses without one.